Emrok Tea is proud to be the newest member of the Tea Association of Canada!
There is a world of specialty tea out there, but unfortunately not every grower operates their estate in a socially responsible way. Further not all purveyors of tea are fair in their dealings with consumers. There are serious ongoing problems with teas that appear on the market without quality control, little to no pesticide testing, issues with counterfeit labeling, and exaggerated health claims. It can be virtually impossible for consumers to tell whether the tea they buy is something is legitimate or one that may actually harm them!
By working with Tea Association of Canada members we hope to achieve total transparency and fair trade in the tea industry. The association works closely with Canadian federal agencies and industry to set high standards for labeling, pesticide residues, prevention control practices, and generally to ensure that health and marketing claims made about tea are factual.
We have already witnessed the sponsorship of several important education events and seminars in Canada, including the Toronto Tea Festival, Vancouver Tea Festival and the North American Tea Conference among others. The association has helped to make these great events possible, and the events keep getting bigger and better every year!
For aspiring tea professionals out there, the Tea Association of Canada is the only organization in Canada to offer a certified Tea Sommelier program, bringing together some of the world's most experienced tea professionals to share their knowledge and advance the state of the art in a structured curriculum.
The staff and leadership at the Tea Association of Canada fulfill an important role as a responsible point of contact for consumers who have questions or concerns about the industry. We know they work hard to connect with consumers at conferences, webinars, and social media. Just try tweeting them and see what happens!
We are so pleased to join Canada's hundreds of other TAC professionals. Let's toast a cuppa!
Emrok Tea Featured in STiR Magazine!
June 5, 2017
Emrok Tea wins Gold Medal for Best Social Sustainability Initiative
September 23, 2016
Life Extension reviews Emrok Green and Purple Teas